Jan 17, 2022
In Plant Forum
To watch the results of website promotion, it is necessary to install the analytics system. The next step is to set up eCommerce tracking there. It will analyze behavioral factors, see effective customer attraction channels, and make plans for the future.Which website analytics system to installGoogle Analytics (GA) is the most requested web analytics system. It should be noted that you do not need to install and configure all the tools at once. For starters, one or two system uses will suffice.Google Analytics is considered the most effective all-rounder, providing a wide range of reports. At the same time, far from any webmaster uses all the options of the Google Analytics service line.The need for tools depends on the objectives that the webmaster must achieve and the projects that he aspires to achieve. Installing the Google Analytics counterFirst, it is recommended to set up Google Tag Manager or GTM on the website. It is the user-friendly and free tool to Cyprus Mobile Number List manage code snippets yourself. If you don't have such a service on a daily basis, you have to spend a lot of time, money and effort writing technical specifications for webmasters to point out errors and weak points that need to be fixed.Installing the Google Tag ManagerFirst, it is necessary to create the account. . Follow the link from the Google Tag Manager homepage.If you have a Gmail mailbox, complete the login procedure. Otherwise, the account must be created. This procedure is standard and not complicated. After registration, the "Add new account" form will open.How to add a new account to Google Tag Manager (GTM)Here, it is enough to specify the account name and select the country. The next step is the container configuration.Container setup in Google Tag Manager (GTM)The name must be specified in the same way as in account a. Then select the target platform for the container, in this case the website should be chosen. After that, the window with a code fragment will be opened. This code must be placed after the "body" tag on each page of the site.