Seasonal market fluctuations are more complex than many online merchants realize. First, multiple “holidays” and shopping seasons disrupt ordinary business patterns. chart Figure 1: Crucial shopping times during the holiday season Figure 1 lists the major retail planning periods in the last quarter of the year. Clearly, the season is more complex than a Thanksgiving weekend shopping spree. Each of these events leading up to Christmas has its own search and purchase pattern, and for products that involve longer decision cycles
a “conversion” attributed to a click can mean one thing in October and another entirely on Cyber Monday. And this is only for Q4. The main buying seasons occur throughout the year. Florists, for example, are heavily dependent on demand around Valentine's Day fax number list and Mother's Day. Accountants look forward to tax season – as do travel-related businesses, as many people spend their annual repayments on vacation.
There are many other obvious examples. It is not enough to know when these seasonal peaks will occur. The impact will be complex. Experience may suggest to a retailer that parents start scouting for back-to-school items by mid-July and plan AdWord campaigns accordingly…only to discover a lag in activity that renders auctions unnecessary. July intensives. A high-frequency auction model Marketers focus a lot of attention on ramping up before the holiday and on the day of the holiday, but