Editorial Manager at SerpstatLast week our team visited the SEMPRO conference, where we met and spoke to many great speakers.Kevin Gibbons' talk was about the future of search, and that's something I'm excited to share with you on our blog.He has graciously agreed to discuss with me where he sees the research taking place. This post is kind of a mix of fragments from Kevin's lecture and the thoughts he shared with me after that. Hope you enjoy it as much as I did :)Kevin Gibbons is the CEO and co-founder of BlueGlass - a strategy-focused SEO and content marketing agency based in London, UK. Kevin has experience working with a number of top brands and sets the vision for BlueGlass as an agency.— Why did you decide to talk about the future of research?— I've been in SEO for 15 years and it's a good time to think about what search will look like in 15 years.
Now I'm at an interesting stage where it's good to look at where did we start, where did we become and how have things changed over this time. And I would even say where we are today, SEO has changed a lot. When I started doing SEO, Alta Vista, Ask Jeeves, Lycos were the most popular search engines. Does anyone remember that now? Yahoo may have C级执行名单 stuck around a bit longer, but it's potentially dying more slowly. When you look back between 2000 and 2003, it seems like an eternity ago, but it was 15 years ago.The Future Of Search: Optimizing For Everything, Not Just Search Engines & An Interview With Kevin Gibbons What are the skills that a future SEO specialist should have? Are they different from those that are important now?— When I started, SEO was more always a manipulation in some ways definitely technical. And now it's much more creative, PR-focused, still technical in terms of skill sets, and I see it continuing to move forward.
Things like voice search and home devices are becoming very important, and that's potentially a different skill set that we haven't even thought of. Take Alexa Skills, no one would have talked about how to create them even two years ago. I think in terms of marketing you need to be more comprehensive. But at the same time, everything becomes much more specialized, and the key is to having a team with different people who specialize in different areas. It's almost too much for one person these days to do SEO at a high level because there are so many aspects of SEO.