Digital Marketing, an off -spring of the massive digital revolution that has taken place. An aspect of Digital Marketing that is specifically gaining prominence is Video Marketing. Ever imagined videos to be as useful? Well, hear the trends speaking.
This trend stands evidence to the consistent innovation that is taking place in the structures of marketing. From explainer videos to Cork Used Bicycles Shop animated ad films, from infographics to entertainment based videos, the field of video marketing is the most eventful corner of the already action-packed world of web.
Yes, it is! Being a visual medium, it is bound to constant innovation and trends. It is an ever changing platform that keeps presenting itself to us in a new shape every single time.
Here is a list of the latest video marketing trends that are clearly taking over the field by storm.
Live Videography: Live Videography is one of the most trending videography trends of late. Extremely useful for events, product launches and a plethora of other avenues, Live videos are a great tool for video marketing. The biggest advantage of Live videos lies in how they enhance user engagement drastically. Live videos are also very realistic since it is perceived that live telecasting cannot be and is not modified in ways desirable to a brand's self-image. A great example of Live video marketing is Buzzfeed.
360 degree Videos: 360 degree videos are the biggest realistic touch to the concept of video marketing. They not just offer better visuals but also make the content more understandable for people. They are often very catchy and attract high traffic rates. Thomson Holidays uses 360 degree videos to show travel locations.