In the recent period of time, whether it is heard or seen, there are a lot of news that the live broadcast will be cold. If you repeatedly receive the same information, then even if the live broadcast is not cool, it will be said by others that it is cool. In fact, the news about the coolness of live broadcast delivery is not new. Even when live broadcast delivery is still very popular, we still see a lot of doubts about live broadcast delivery. In addition, many celebrities and celebrities overturned in the live broadcast, so it made people more sure of their judgment, that is, the live broadcast will be cool sooner or later, even if it is not cool now, it will be at some point in the future.
It will still be cool. It is not unreasonable for people to doubt the live broadcast of goods, because the live broadcast of goods gives people the Fax List feeling that it is indeed a very species born in extraordinary times. It is indeed because of the abnormal period of this. The tipping point was achieved. If we just take this as the basis for judging that the live broadcast must be cool, it would be too simple and arbitrary. It should be noted that even in the Double Eleven period last year, live streaming has actually become an important aspect of the efforts of major e-commerce platforms.
Therefore, the popularity of live streaming is definitely not a phenomenon. Its germination, development and maturity have gone through a long process. During this process, consumers’ pursuit of new consumption methods is more reflected. The so-called live streaming is just a product innovation carried out by e-commerce platforms to meet the needs of users. If we have to find a reasonable reason for exiting live streaming, then the shift in consumer consumption habits and preferences And change couldn't be more appropriate. Based on my understanding and thinking about live streaming, I am even more convinced that even if consumers' consumption needs and preferences change profoundly in the future, and the trend of live streaming has passed.