ToB business is to provide customers with services, create bulk sms service value, and finally obtain their own value. Make products easy to use, build user stickiness, and maximize value. Judging from the current setting of business functional departments of ToB companies, the most suitable roles for this responsibility are product operation and marketing, and activities are one of the effective means to enhance brand potential, obtain leads, convert leads, and realize bulk sms service value. The number of customers for B-end products is small, and the users are often not decision-makers, and even involve several decision-making objects. C-end users are more sensitive to price , so activities such as time-limited spikes and instant price increases can significantly promote short-term growth in sales; while
B-end customers are less sensitive to price and bulk sms service more sensitive to relationship and value, and are more inclined to Long-term cooperation with trusted brands, so activities should be conducive to building relationships with customers and promoting communication. B-end business is sensitive to value , and has the characteristics of long decision-making cycle and complex decision-making process. It is difficult to get immediate results through a bulk sms service short-term activity. It needs to carry out systematic and planned activities. Unrelated activities. If an event wants to play a role, it needs a combination of long-term and short-term. The long-term is the building of brand potential, and the short-term is the acquisition, cultivation and transformation of effective leads. However, at present, most
ToB companies do not pay enough attention to the bulk sms service building of brand potential, and are only doing some small-scale and small-scale short-term activities. Such scattered and unplanned activities cannot form brand potential. To do B-side activities, you must have a strong sense of cost, pay attention to the input-output ratio of each company, and have the thinking ability of "how to make the form of market activities more effective" and "how to improve the input-output ratio of activities". 02 There are many types of activities on the B-side. ToB activities need to bulk sms service combine and mix different forms of activities according to different goals to create a marketing rhythm that accompanies the business cycle. According to the scene, it can be divided into two categories: online and offline. The common forms of online activities include live broadcast, community, micro-class activities, etc.