We all understand them. The generic cold email that starts with "Dear Sir" and goes on to talk about a service or product we don't care about. Sometimes we call it spam. Unfortunately, these spam emails have made it difficult for companies to deliver real value and reach potential leads. But there's good news: we're going to share some tactics you can use to make your emails stand out from the crowd and actually get a response. First, let's be clear on something: mass emailing doesn't work. Don't blast stock requests to reluctant people. It is best to have people to contact in companies and then contact them one by one. To be a good marketer or business professional, you have to learn throughout your life. There are always new business ideas popping up, new ways of thinking, and new strategies to adopt. It is estimated that around 269 billion emails were sent every day in 2017.
This amounts to 74 trillion emails every year. And this trend is not going away anytime soon. Over the next four years, email usage is expected to grow at an annual rate of 4.4%. By 2021, that means an average of 316 billion emails will be sent every day. Top Color Correction Service messaging and marketing automation companies To give you an idea of the benchmarks you should set and the KPIs you can strive for, here are some quick facts about the industry average numbers for email response rates. In February 2018, the average open rate across all industries was 17.62%. On mobile, this rate has increased to 59%. On desktop, that number was 69 percent. Click-through rates averaged around 7.97 percent.