This article believes that social e-commerce has not changed the essence of e-commerce, and the so-called new model is only a superficial concept. To escape this, social commerce needs to make deep changes. Although there are still many text message service people who are reluctant to admit the reality that the e-commerce industry is declining, if the e-commerce is operated according to traditional business logic, it is bound to encounter more and more difficulties and problems. The peak of the Internet dividend has made people start to look for more new energy for the development of the e-commerce industry, so as to drive the continuous development of the e-commerce industry.
Social e-commerce was born in this context. At a time when the development of new retail is not yet mature, social e-commerce has text message service undoubtedly become a new outlet in the post-Internet era. However, if you just find new energy to continue the life of the e-commerce industry, without thinking about changing the e-commerce industry, the so-called social e-commerce may still be just a passerby. Perhaps this is the reason why people are not too optimistic about the future development of social e-commerce. From this, we can see that although social e-commerce seems to be a new concept that has been favored by capital, giants and players, if it is not completely reformed,
the so-called social e-commerce may still be unable to escape the fate of ending. Social e-commerce is just a "life-saving straw" to continue the text message service development of e-commerce. With the peak of e-commerce dividends, the future social e-commerce will eventually withdraw from the stage of history and will be replaced by new concepts. From this point of view, rather than looking for new kinetic energy from different angles to prolong the development of the e-commerce industry, it is better to make a complete change to the e-commerce industry. Although this kind of radical change will cause labor pains, if only superficial empowerment is done, but internal changes are ignored.